Guerrilla Marketing: Driving More Sales in your Business.

You may have heard of guerrilla marketing in passing, and maybe it doesn't seem like something you need for your business. But in this article we will explore how guerrilla marketing can benefit your business and what some examples might be.

What is Guerrilla Marketing?

Guerrilla marketing is the use of unconventional methods in order to boost sales or attract interest in a brand or business, it has the capacity to reach huge audiences with simple messages. It relies on creating a lasting impression on consumers, furthermore creating social buzz and word-of-mouth marketing. Creating an online buzz is clever for businesses as it is a 'free' way of attracting new customers, as people sharing, commenting and liking posts increases exposure. Creating an online presence is crucial in todays society as social media is used now more than ever. originally was a concept aimed towards small businesses with a small budget, but this didn’t stop big businesses from adopting the same ideology. originally was a concept aimed towards small businesses with a small budget, but this didn’t stop big businesses from adopting the same ideology.

Guerrilla marketing originally was a concept aimed towards small businesses with a small budget, but this didn’t stop big businesses from adopting the same ideology. Larger companies have been using unconventional marketing to compliment their advertising campaigns. Some marketers argue that when big businesses utilize guerrilla marketing tactics, it isn’t true guerrilla as bigger companies have much larger budgets and their brands are usually already well established.

Pros of Guerrilla Marketing.

• Cost-effective - it is possible to run an ad campaign in a fraction of the cost of the usual spread. This results in a better return on investment when the ad becomes a huge success.

• Great reach - guerrilla marketing has the opportunity to go viral which means that people and the media will do the job for you in terms of spreading the message. Companies can then exploit this free publicity.

• Allows creative freedom - creators can therefore explore their creativity on all levels and it differentiates businesses from the standard advertising methods.

Cons of Guerrilla Marketing:

• High risks of failure - your innovative concept may not be applicable to the masses and may therefore not create the response you desired. Even if this doesn't cause your business to lose much financially, it can be a waste of time and resources.

• Misunderstanding of messages - your campaign may be taken in the wrong way and could result in major backlashes as it could be seen as offensive, for example.

• Authority intervention - sometimes, forms of guerrilla marketing, such as street graffiti, can result in tension with authorities.

Example of Guerrilla Marketing.

IT's red balloons: a number of red balloons appeared attached to drainage grates around Sydney, accompanied by a stencilled chalk note saying, “It is closer than you think”. Social media users quickly cottoned on to the guerrilla marketing stunt for the movie adaptation of Stephen King’s famous It novel, involving Pennywise the clown, who is often seen holding a red balloon. A number of murals were also painted around Sydney featuring artist’s impressions of Pennywise’s face. An undeniably budget-conscious marketing campaign which garnered considerable social media attention.

Conclusion.

Overall, Guerrilla marketing is a good option for brands to use and it is most likely to be executed correctly. If the idea and application to your target audience is good, it will yield the best response for your business.

As long as a brand has checked out all the issues that may occur as a result of Guerrilla Marketing, it is a good alternative to opt for if you want to achieve 'free' advertising directed at your target audience.