ALDI's Social Media Mishap.

The goal of most brands is, naturally, to get their social media followers involved. However, one needs to be careful when devising your campaign ideas. ALDI Australia clearly hadn’t put enough thought into the consequences their promo would have. As you’d expect, posting the ‘fill in the gap’ image prompted a huge number of vulgar responses by Twitter trolls.

Whilst engaging with fans is important, it is also important not to overstep boundaries and to stay professional. ALDI Australia faced lots of backlash for this as people deemed it to have 'sexual connotations' and that it was 'too inappropriate'. Some users have even gone as far as to suggest the disastrous campaign was a deliberate strategy to shock readers and get them retweeting and spreading awareness of the company. This is a risk some companies take to get their name out their which could have serious brand repercussions.